In Conversation With Sam Grice: Bringing Death to Life and Redefining Legacy Planning

In this episode of In Conversation With..., Kimberley Dondo is joined by Sam Grice, Founder & CEO of Octopus Legacy. They discuss the story behind the founding of Octopus Legacy, how personal experiences shaped its vision, and the importance of addressing death and legacy planning for individuals and families. Sam explains the platform’s role in supporting the bereavement process, common misconceptions about planning for death, and the concept of "bringing death to life" in financial planning. The conversation also explores practical steps for advisers, how Octopus Legacy differentiates itself in the market, and the role of financial advisers in facilitating legacy discussions. Listen now: